AMERICANA 2025

From September 3 to 7, 2025, Friedrichshafen once again hosted AMERICANA , and we were right in the thick of things with our grandstand.

We created an arena with over 5,000 seats for this unique event. Arranged around the show grounds, the grandstands offered visitors the best view of thrilling competitions, fascinating show highlights, and performances by top international riders.

We are particularly proud of the distinctive appearance: the seats on the grandstands in the AMERICANA colors of blue and red not only ensured recognition, but also created an atmospheric overall picture that perfectly matched the western feel of the event.

In this way, we were able to contribute to making AMERICANA an unforgettable experience for thousands of visitors again in 2025.

Happy trails,
Your Bender team

Images: © Messe Friedrichshafen GmbH